Social Influencers
In Rotterdam, we understand the value of content creators, bloggers, and influencers in telling stories that inspire and motivate people. That’s why we support creators who align with the values of our city by connecting them with the right contacts, providing up-to-date information, and, where possible, offering a tailored programme.
Our Approach
Rotterdam Partners is responsible for the international city marketing and positioning of Rotterdam. Our focus is primarily on visitors, with a clear emphasis on frontrunners.
Frontrunners
- Are pioneers who dare to embrace change
- Are always seeking authentic places you won’t find anywhere else
- Avoid the crowds and prefer to follow the hotspots favoured by locals
- Shop locally, travel sustainably, and seek out nature
- Love places where they can create and contribute; young cities full of opportunities appeal to them
- Have a natural influence on others
Quarterly Themes
To tell the story of Rotterdam, we work with a quarterly approach. Each quarter has a fitting theme, guided by the rhythm of the city. These themes are:
- Q1: All about Art
- Q2: City of Architecture
- Q3: Celebrate the Summer
- Q4: Hungry for Rotterdam
We share stories about these themes through our own channels.
"The itinerary and partners aligned superbly with my brief on sustainable travel in Rotterdam, delivering exactly what I needed for the blogs and content."
Influencer Collaboration Criteria
Interested in collaborating? Please keep the following in mind:
- Content alignment: We focus on collaborations that clearly align with Rotterdam’s core values, themes, and ambitions.
- Authenticity matters: We work with influencers who stay true to their own style and maintain a strong connection with their community.
- Demographic focus: Our primary markets are those with sustainable train connections to Rotterdam: Belgium, Germany, France, and the UK. It’s a plus if a significant portion of your followers come from these countries.
- Fostering ambassadorship: We aim for long-term collaborations and ambassadorial relationships. By working with partners who fit our city, we ensure they become fans and continue sharing content over time. For example, we can keep you updated on city developments.
- Sustainable content: We encourage the creation of evergreen content that remains relevant and discoverable via SEO.
- Monitoring and measurable results: We carefully weigh costs and benefits. Based on key insights (reach, impressions, audience origin, engagement), we determine if and how a collaboration will take place.
Get in Touch!
Do you meet the criteria above? Then please contact Isa-Bente Knijnenburg. Be sure to include your media kit, with metrics such as follower count, reach, impressions, audience demographics, and engagement. If you have a blog, please also include the average monthly sessions, average time on site, and average number of readers per post. We will review your media kit to assess the potential for a collaboration.
