Rotterdam Marketing is responsible for the touristic aspect of the marketing of Rotterdam and is driven by economic motives. The result of all its activities is to ensure that more money is spent in Rotterdam on business and tourism and that the people of Rotterdam themselves make more and better use of the many facilities that the city has to offer. This goal will be achieved by encouraging recreational, tourist and business visits in and around the city. How is this being done? Through advising on policy matters, providing information and services and developing products and activities, but also by promoting cooperation between and with partners in business and recreational tourism.